Natura and the hemp economy | Brazcann

Cosmetics

A future scenario: CBD and hemp oil at Natura

Natura could unite CBD and hemp oil with its biodiversity platform. Integrate hemp oil and, as regulation allows, CBD into Natura's natural-base lines, consistent with its biodiversity and sustainability DNA. Below, an independent strategic analysis by Brazcann on how this would be possible — and what the brand stands to gain.

If you're looking for «Natura hemp», «Natura and cannabis» or a cannabis cosmetic linked to Natura, this report brings together the science, the potential of industrial cannabis and the business path behind the idea.

Natura's current challenge

Natura is a reference in natural, sustainable cosmetics, but needs to renew its portfolio with globally appealing actives. Hemp fits its positioning, but requires navigating Brazilian regulation carefully.

The science behind: CBD and hemp oil

Hemp seed oil is rich in essential fatty acids (omega 3 and 6) and cannabidiol (CBD) has anti-inflammatory and antioxidant properties studied for the skin. That is why CBD cosmetics are growing worldwide in anti-aging, soothing and sensitive- or acne-prone skincare lines. It is a premium ingredient with strong "clean beauty" appeal.

Hemp seed oil: omega 3 and 6, hydration and skin barrier.
CBD: anti-inflammatory and antioxidant action studied for the skin.
"Clean beauty" and premium appeal, with a good margin.
Applicable to skincare, after-sun, soothing and anti-aging lines.

How Natura would apply CBD and hemp oil

As a Brazilian biodiversity brand, Natura could be a local pioneer in hemp cosmetics — starting with seed oil and moving to CBD as Anvisa allows.

A possible path

Start with hemp seed oil (simpler regulatory path).
Structure a sustainable, ideally domestic, supply.
Move to CBD as the regulatory framework evolves.

The potential gain (hypothetical scenario)

Hypothetically, embracing hemp can renew Natura's portfolio with a globally appealing active, reinforcing its nature-and-sustainability positioning.

Sustainability: A renewable plant ingredient that reinforces a natural, conscious beauty positioning.

The link with Brazil and Brazcann

In Brazil, cosmetics with cannabis derivatives depend on Anvisa classification; hemp seed oil has a simpler regulatory path than CBD — a basis for a phased strategy.

Brazcann operates precisely at this bridge: regulatory intelligence, importing and structuring cannabis and hemp businesses in Brazil — helping companies turn scenarios like this into viable, Anvisa-compliant projects.

Frequently asked questions

Could Natura grow hemp in Brazil?

With RDC 1,013/2026, industrial hemp cultivation becomes possible, opening the option of domestic supply.

Would it start with CBD?

The most likely path is to start with seed oil, which is simpler to regulate, and evolve to CBD.

Is there a marijuana cosmetic?

The popular term is "marijuana", but the correct material here is industrial hemp — Cannabis sativa with THC ≤ 0.3%, with no psychoactive effect. It is the source of CBD and hemp oil in this analysis. It is not a drug, but a renewable, sustainable industrial material.